You may not know today’s choreographer’s name, but you know
his work. I promise. He is the KING of commercial dance...
Michael Rooney!
Michael Rooney’s style is fun, classic yet progressive, and
(my favorite) shows off the talent of his dancers, a fabulous combination for
any choreographer.
Why I Love Him
I will watch a fun commercial or music video with great
dancing and who choreographed it?... Michael Rooney! His dances are EVERYWHERE! Target, Old Navy, Pepsi, AT&T, The Muppets, 500 Days of
Summer, SYTYCD, to name a small few.
His ability to create dances that embody the director’s
vision is what makes him so sought after.
He understands if the dance is promoting a product, featuring a music
group, or adding to a story’s progression in a feature film. He knows how to incorporate dance into
the big picture, not a small feat.
The best way to show you what I mean is to actually show
you. So here is his choreography
reel. Enjoy!
Ok, just one more.
This is my personal favorite music video he has done.
Mr. Rooney proves that dance, even used commercially, can be
great works of art, something we should all strive for.
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